Website Conversion Secrets For Information Marketers

By Alan Stone

How well does your website convert visitors to buyers? How many people out of 100 visitors actually buy your product?

Some people find it difficult to convert 1% of their visitors to buyers while it's not uncommon for some marketers to convert as much as 10%

What makes some websites convert more than the others?

There are many factors that contribute to it but some of them stand out. There are basic things you need to add to your website if you want to convert a many visitors as possible.

Let's discuss a few of them.

A Strong Headline:

Research has shown that websites that with headline convert better than the ones without it. This is because a headline reveals within seconds what a visitor can gain for coming to that website.

Testimonials:

People love proofs. If you want to sell a product that will help them, they usually want to know if the product is of high quality of if the product has helped other people. Ask those that have used your products for their comments. Use the positive comments and work on the negative comments.

If your product is new with no existing user, you can give it out for free to a few people to give honest reviews. Use the positive reviews as testimonials.

Money Back Guarantee:

No one want to buy a product and get stuck with it. They want to be assured that their investment is risk free.

Put the mind of your website visitors at rest by offering a money back guarantee. Tell them that if they are not 100% satisfied, you will return their money with no questions asked.

People often believe that people will rip you off if you use this technique. While there are some rip off artists out there, the sales your money back guarantee will help you make will more than make up for the returns.

These techniques will surely work for you if you use them so go right away and make the changes on your website.

See you at the bank.

Alan Stone

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