Affiliates, How Responsive Is Your Email Marketing?

by Andrew Gowans

The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

Affiliates, How Responsive Is Your Email Marketing?

Email marketing is a powerful way to promote products. It does not matter whether it is your sponsor's products and services or your own. You will still find this form of marketing very effective.

Your email marketing will begin with your opt-in list. This can easily be built by offering a free newsletter about your industry to your website visitors. You place a subscription box on your website that will capture names and email addresses of your subscribers.

You can also be extra careful and make this a double opt-in, meaning that the subscriber must confirm their subscription before they join your list.

With the plethora of free giveaway sites, we are faced with a two edge sword - the advantage is that if you have a product or service to add to the giveaway, this is another great way to add subscribers - the disadvantage is that you can also attract the freebie hunters who will either enter a spurious email address or will never have any intention of buying from you.

This is why savvie marketers will always use a double opt-in.

Once you have built a good sized list you can place small ads for your product in your newsletter and can even start an announcement list for those who are looking for new products, tools and opportunities.

Email marketing can take several forms.

1. There is of course your free newsletter, which will have a couple of ads, as mentioned above.

2. Then there is information please mailer, which can help you close many sales. You have a link on your website, or in your publication, for readers to click on, if they need more information. The mailer will be a sequence of emails that give more information about the product and a call to action at the end. These are very effective in closing sales and getting the click through to your sponsor's site.

3. You can also send special announcements to your entire list about new products and services that you think will meet their needs.

There are 2 tools you need:

1. An autoresponder 2. Email signature file

Can Spam Act: It is very important to comply with the Can Spam Act when sending email. Always give your name, company name and physical address at the bottom of your email. It is very important to provide an opt-out or unsubscribe link at the end of your email.

Spam filters: Always Spam check your email messages before you send them out.

Much of email marketing can be put on auto pilot and prescheduled with your autoresponder. It is a very cost effective and highly effective form of marketing.

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Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand (through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you have a desire to improve your business, grow your business, and be more successful. These articles are here with the sole intention of helping you to make the whole process a lot easier.
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In summary, a way to improve your profits

Email marketing is still a powerful form of promotion. However, we all know that few purchase on the first point of contact and that's why autoresponders are so good and save a lot of time and effort. A short series of email messages can be set up easily and scheduled to be sent over a period of time.

* Your actual messages should be in HTML and text, as there are many email clients who still do not accept HTML.

* Use an autoresponder to mail out your messages to save your time.

* Spam check your mail before you send it out so that you can get by the Spam filters and ISP blocks. Good autoresponders will sometimes provide you with a Spam checker.

* Always include your email signature file in every email you send out.

* Be compliant with the Can Spam Laws and include your physical address and name in every email. Also do not forget to provide an unsubscribe link when advertising to your lists.

* You can use short articles and information about a product to send to potential customers and clients to help you presell the benefits and then close the sale.

Your email signature file: You should not make it more than 5 lines. It should include; your name, your company name, a free offer like your free newsletter, and of course your URL.

With these points in mind you will be able to make a successful and effective email campaign, which will help you to close more deals and make more sales.

NOW is the time!

O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever to your online success. But remember, without action, you cannot blame this online marketing article or any article for that matter. So, take action NOW.

Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has been worth it for all of us.

NOW is the time!


About the Author

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