Meet the Press

After reading an article at CareerBuilder.com about things you should avoid in a job interview, Nettie Hartsock was inspired to come up with her own list of dos and don'ts for media interviews. Here's a peek at her advice:

Do your homework. Says Hartsock, "Make sure you're familiar with the journalist's or interviewer's work so that you can understand how they interview and be responsive to their techniques."

Don't boast or exaggerate. Superlatives might have their place in marketing materials, but a journalist doing a news story can't use quotes that are riddled with self-reverential worship. Likewise, don't trash-talk other companies. Says Hartsock, "Highlight the differences from competitors without denigrating [them]."

Be conversational, but wary. Do what you can to make it an interesting interview, but remember that journalists love TMI. So keep the overly personal anecdotes to yourself, and don't get tricked into revealing too much about your company.

Avoid subtle humor. Sarcasm, irony and snark rarely come across in print as you intended. The reader can't hear the playful tone in your voice, or see your wry smile.

Never ask to preview an article before it's published. Not only is the request a waste of time—no reputable journalist will comply—but it sends one of two messages: Either you don't trust her to be fair, or you're a control freak when it comes to your public image.

The Po!nt: When you're eager to promote your product or service, it's easy to make the wrong impression—so keep Hartsock's tips in mind when you talk to the press.

Source: Nettie Hartsock's blog. Click here for the post.