Saturday, August 2, 2008

Another Advertising Option: Product Placement‏

Visit the backpack and lunchbox section of a major retailer and think about what you see; Hannah Montana this and Batman that will be on display everywhere and getting snapped up at an impressive rate. So for the sake of a huge sales boost, imitating this phenomenon seems worth a try. What do you think?

It's unlikely that you'll create a marketable and/or iconic figure, of course, and even getting Miley Cyrus or Christian Bale to hold something and smile is pretty much out of the question. What we're talking about is product (or service) placement.

Show something to enough people and some of them will want it. "Sex and the City" did wonders for a type of drink and several clothing designers (or so I'm told). White Castle was only too happy to accommodate the makers of the first "Harold and Kumar" movie. And even if these examples are still large-sounding and expensive, there are smaller scales at which product placement will work.

MG Siegler has a post discussing a book's mention on the show "Mad Men." He writes, "Apparently it went form #15,565 on Amazon's sales list all the way up to #161 after the episode in which it was placed aired. Again, this is a 50-year-old book." A book of poems, too - not exactly something that's a traditional hot seller.

So consider seeking out something that appears approachable, whether it's a local television personality or a minor blogger. A contract will offer a sure thing, while freebies might get mentioned or shown following nothing more than a minimal effort on your part.

Or feel free to go wild and investigate the commercial viability of Small Business Guy and Local Company Girl.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.

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