Online Branding for eSuccess

Irrespective of product's presence - online or offline, branding plays an integral part behind its success. As in real life scenarios, your brand is your identity on the web and differentiates you from your competitors. Online branding decides the perception of targeted audience towards your ecommerce store.

You can use following branding medium to communicate right message to your target audience:

Ecommerce Storefront:

Visitors remember online stores by their shopping experience. Build unique shopping experience by using innovative web site template with special emphasis on navigation, product display and product description. Since images convey more than words, self-explanatory images can become your major differentiation factor in online branding.

Domain Name:
Your domain name will be the name of your ecommerce store and is many a times used for effective online branding strategy. Choose a name that is unique, easy to remember and, if possible, highlights the type of products sold in your ecommerce store. If you have a selling preposition that out-smarts your competitors, you may add a word or two about it in the domain name.

Logo:
When we think of windows operating system, we are reminded of its logo before everything else. An appealing logo creates a lasting impression in the mind of your consumers and has a global appeal. A meaningful logo is always helpful in online branding.

Many successful online businesses have used images as their logos to make communication easier since we easily relate with these images and/or logos. Supporting your logo with page specific images can also have an additional effect on visitors. Display your logo at all prominent locations of your site to increase brand recognition.

Tips for Branding on the Web

You can take help from following tips while designing an online branding strategy:
Be Consistent:

Branding on the web would require targeting your visitor through multiple channels. You should be consistent in terms of your approach, your message and your treatment given to a viewer through all these channels.

Appeal to the Target Market:
Entire branding efforts should be focused on a section of a large consumer segment. Communicate your message clearly and precisely. Your message should appeal to your customer and make them realize the benefit of visiting your store.

Be Innovative:
Branding is all about being innovative. Understand the likes and dislikes of your target audience before you begin the work of branding your store on the web.

You brand your store for your consumers. Keep a close eye on the behavior of your visitors. Online Branding is a major factor, which will help you convert your visitors into consumers